McMasterU

The Problem

Consumers want sustainable meat, but they won't compromise on taste.

The alternative protein industry is growing rapidly as it seeks more sustainable food production methods. However, public adoption depends on delivering products that match conventional meat in taste, texture, and overall eating experience while remaining commercially scalable.

Rapidly Growing Market

Year-Round Production

Localized Manufacturing

Reduced Resource Consumption

The biggest obstacle isn't protein. It's fat.

Although today's plant-based meats can replicate protein structures, they still struggle to reproduce the unique sensory properties created by animal fat. Lipid composition determines juiciness, texture, and flavour release, which makes it one of the largest barriers to consumer adoption.

Consumers care about:

Taste

Texture

Aroma

Mouthfeel

Innovation alone isn't enough. Manufacturing must scale.

Commercial success requires infrastructure capable of manufacturing alternative proteins at competitive costs. Despite significant research investment and government support, large-scale production remains limited, slowing commercialization and delaying price parity with conventional meat.

Canada has high scale-up potential:

Commercial Facility Cost$0-$0M
Research and Development Grants0
Infrastructure Grants0
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One breakthrough. A trillion-dollar opportunity.

Alternative proteins are entering a period of rapid commercialization, but widespread adoption still depends on delivering products consumers genuinely enjoy. By restoring the sensory experience of animal fat through a scalable fermentation platform, our technology addresses one of the industry's largest barriers while positioning itself within one of the fastest-growing sectors in food biotechnology.

TAM

Global Meat Industry

$0.0T

USD

SAM

Alternative Protein Market

$0-$0B

USD

SOM

Target Manufacturers

0-0

Companies

Precision Fermentation by 2033$0.0B
CAGR Precision Fermentation0.0%
CAGR Cultivated Meat0.0%
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Business Model

From fermentation to food manufacturers. Built for scale.

MEYcell is designed as a business-to-business ingredient platform, supplying engineered yeast lipids to alternative meat manufacturers. By leveraging existing fermentation infrastructure, recurring supply agreements, and scalable production, the business model prioritizes long-term manufacturing efficiency over direct consumer sales.

Pilot Production Cost$0/KG
Target Wholesale Price$0/KG
Gross Margin0%

Revenue Streams

Ingredient SalesPrimary revenue through wholesale ingredient supply.
Long-Term SupplyRecurring contracts with manufacturers.
Technology LicensingLicense our engineered yeast platform and IP.
Co-DevelopmentPartner on customized lipid profiles and products.
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From the Lab to the Market

MEYcell's roadmap outlines the technical, regulatory, and manufacturing milestones required to transition from laboratory validation to commercial ingredient production through scalable fermentation and strategic industry partnerships.

2026

Prototype

Refine and validate technology.

2027

Pilot Fermentation

Pilot-scale production and optimization.

2028

Customer Trials

Partner testing and product validation.

2029

Regulatory

Submit and obtain regulatory approval.

2030

Commercial Launch

First commercial production and sales.

2032+

Global Scale

Expand manufacturing and market reach.

Technology Readiness Level (TRL): 3-4

Proof-of-Concept (RNA Thermosensor)
Functional Validation (Lipid Release)
Lab-Scale Production
Pilot-Scale Production
Regulatory Submission
Commercial Deployment
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Different Technology. Different Position.

Alternative protein companies pursue similar goals through fundamentally different technologies. While cultivated meat, plant-based products, and precision fermentation each address sustainability challenges, MEYcell combines precision fermentation with a controlled lipid-release platform designed to improve sensory performance while maintaining scalable manufacturing.

Aleph Farms

Source
Animal Cells
Product Type
Whole Cuts
Scalability
High Cost (Improving)
Market Position
Premium Dining

Beyond Meat

Source
Plant Proteins
Product Type
Texture Engineering
Scalability
Retail Focus
Market Position
Mainstream Retail

MEYcell

Source
Engineered Yeast
Product Type
Heat-Triggered Lipid Release
Scalability
Ingredient Platform
Market Position
Functional Ingredient for Next-Generation Protein
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Protecting the platform that produces, stores, and releases the lipid.

The IP strategy combines patent protection for the core platform and for future applications, with trade secret protection for the process. MEYcell plans to begin with a U.S. provisional patent and expand the portfolio as the technology and its applications develop. A formal freedom-to-operate analysis remains a planned step before commercialization.

Core Platform Patent

Platform Improvements

Formulation-Specific Protection

Application Specific Protection

International Protection in Commercially Relevant Markets

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